Mask yourself to
reveal your self.
19–23 October 2020 | 18:00–19:00 CET
#NewIntimacyHour is an online event experience aimed at exploring our lockdown fears, hopes, and desires at the exciting intersection between technology and storytelling.
For one hour every day, participants mask their identities with augmented reality filters designed by Admind_, and guided by a social sciences expert, we learn to talk openly and resolutely about our most intimate experiences.
Join us to discover just how liberating and life-affirming speaking from behind a mask can be.
Agenda
Each evening will be focused on a particular emotion and the sessions will be guided by the wonderful Reine Rek – Social Sciences expert and teacher at the School of Life, and the creative team at Admind.
Expect laughter, outrage, confessions, and most importantly, human connection.
Download detailed agenda and instructions on how to join the event using Snap Camera.
LOVE
19.10.2020 6–7pm CET
Following a humanist take on love, this evening will bring heart-warming confessions, a mix of intimate perspectives and a chance to get closer in our break-out intimacy rooms.
FEAR
20.10.2020 6–7pm CET
Fight or flight? Nothing to be anxious about. This evening will explore the origins of our moods, and follow up with exercises to talk about them with an open heart and resolute mind.
ANGER
21.10.2020 6–7pm CET
Join our cathartic forum to express your real needs and true aspirations. Swap tips on building your own weaponry.
MISCHIEF
22.10.2020 6–7pm CET
Feeling playful? So are we. This evening will explore the boundaries for impishness, adding some mid-week levity to raise a cheeky smile.
HOPE
23.10.2020 6–7pm CET
What do you believe in? From the big to the little things in life, this evening pays homage to our most precious thoughts, journeys and revelations.
Tune in for a daily show full of creative empathy, confessions and random encounters behind the mask.
Admind_ is a creative agency specialised in global branding. We help our clients not only by making their communications globally coherent but also by supporting their transformation within the new digital landscape. Our new studio in Amsterdam focuses on brand development and compelling brand experiences.